A Cultural Education & Activation Movement

Founded by Chef Sharon Michelle, No Soy Basura™ is a Puerto Rican cultural education and activation movement focused on teaching, storytelling, and celebrating the island's history, heritage, and heart.

Through workshops, Coquito Flight, lectures, and artistic partnerships, we transform every event into a dynamic learning experience—where every taste, rhythm, and story reminds us:
Porque Somos Leyendas.

The Coquito Tasting Flight Journey Through Time

Our Coquito Tasting Flight reflects the journey of Puerto Rican culture—from the richest pasado (past) through generations, to the vibrant present, and the creative flavors shaping our future.
Each glass is a story—a celebration, reinvention, and pride.
🥥PASADO (Past) — Traditional Coquito
The authentic Puerto Rican recipe.
Where we come from.
🌰PRESENTE (Present) — Pistachio Coquito
The innovation happening now.
Where we are today.
💜FUTURO (Future) — Lavender Glow Coquito
The bold new flavors no one has tasted.
Where we're taking our culture.
Past → Present → Future
Tradition → Innovation → Revolution

Explore Our Heritage🌟Trending Now

Discover our Puerto Rican culture through apparel that educates and celebrates. Own your heritage with purpose. Each piece tells a story - from our Coquito traditions to decades of history, family pride, and cultural icons.

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Our Coquito Flavors Experience Them at Our Events Only

Available for tasting and purchase at select celebrations.

Each flavor tells a story of Puerto Rican culture—from traditional recipes passed down through generations to bold new creations shaping our future.

Bringing Puerto Rican culture to events across Florida and beyond.
Book us for your celebration. Support through donations.

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Educación Ambulante

✨ 10% of every purchase goes directly to support education in Puerto Rico — helping build classrooms, fund resources, and create opportunities for the next generation of Leyendas™

Walking education. Wearable purpose. This collection celebrates Puerto Rican roots, culture, history, and the kind of legacy that transcends fame. Each piece teaches the next generation about character, heritage, and what it means to live with purpose. Part of No Soy Basura Te Enseña - because education doesn't just happen in classrooms, it walks with us. We believe everyone is a legend - Porque Somos Leyendas. 10% of every purchase supports education in Puerto Rico.
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Educación que camina. Propósito que se lleva puesto. Esta colección celebra las raíces, la cultura, la historia puertorriqueña y el tipo de legado que trasciende la fama. Cada pieza enseña a la próxima generación sobre carácter, herencia y lo que significa vivir con propósito. Parte de No Soy Basura Te Enseña - porque la educación no solo pasa en salones, camina con nosotros. Creemos que todos somos leyendas - Porque Somos Leyendas. El 10% de cada compra apoya la educación en Puerto Rico.

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Porque Somos Leyendas™

Porque somos más que historia — somos leyendas vivas. This collection celebrates cultura, corazón, and the legacy that lives in our bones. Loud, proud, and rooted

Built of Honor. Born of Fire.

Papi's Brigade is a tribute collection honoring Puerto Rican Veterans, service members, and their families who have served with courage, sacrifice, and unwavering dedication.

From the legendary Borinqueneers of the 65th Infantry Regiment to the brave men and women who served in WWII, Korea, Vietnam, the Gulf War, Iraq, Afghanistan, and on the homeland—this collection celebrates generations of Puerto Rican military excellence.

Why Papi's Brigade?

This collection was inspired by real family legacy—honoring a grandfather who served with the legendary Borinqueneers of the 65th Infantry Regiment and a father who served as a Vietnam Veteran and dedicated his career to federal service protecting our homeland.

Porque Somos Leyendas™

Each design in this collection represents a specific era of service, a branch of the military, or a tribute to the men and women who answered the call. Whether you're honoring your Papi, Mami, abuelo, tío, or your own service—wear it with pride.

10% of proceeds are donated to Puerto Rican education initiatives.

We serve. We rise. We remember.

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ERAS🌟 en Puerto Rico🌴

Travel through time with the Decades Collection.

Each shirt in this exclusive collection celebrates a different era of Puerto Rican culture—from the 70s to today. Featuring curated cultural references, iconic moments, music legends, fashion trends, and the experiences that shaped each generation.

What makes this collection special:

  • Six decades of Puerto Rican heritage (70s, 80s, 90s, 2000s, 2010s, 2020s)
  • Premium unisex softstyle tees with nostalgic designs
  • Conversation starters that celebrate our roots
  • Part of the Porque Somos Leyendas™ movement

Pick your era. Wear your history. Porque Somos Leyendas.

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What We Offer / Lo Que Ofrecemos

We bring cultural education and activation to life through:

📚 Lectures & Workshops Interactive sessions on Puerto Rican history, identity, and cultural pride. Perfect for schools, universities, and community organizations.

🥥Coquito Degustations Experience our signature Coquito Tasting Flight — a journey through Past, Present, and Future flavors. Available for private events, corporate gatherings, and cultural celebrations.

🎤 Speaking Engagements Inspiring talks on entrepreneurship, cultural identity, resilience, and building legacy. We bring authenticity, passion, and purpose to every stage.

🎉 Event Activations Transform your event into a cultural experience. We create memorable moments that celebrate Puerto Rican heritage and empower communities.

💼 Cultural Consulting Brand strategy, storytelling, and cultural authenticity consulting for businesses and organizations looking to connect with Latino communities.

📧 Book Us: Hello@NoSoyBasuraBrand.com

Porque Somos Leyendas™

Every piece in this collection is made to reflect legacy, light, and boldness — because you weren't made to shrink.

We're not just building products. We're building a movement, meaning, and a message — to represent your purpose, your faith, and your roots.
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Cada pieza en esta colección refleja legado, luz y valentía — porque tú no naciste para encogerte.

No estamos creando solo productos. Estamos creando un movimiento, un mensaje, y un llamado — para representar tu propósito, tu fe, y tus raíces.